The IFERA 2018 took place in Zwolle, the Netherlands and the project team were represented at the conference by Philipp Julian Ruf. Fortunately, he could have a short but interesting discussion with Dr. Rena Haftlmeier-Seiffert about the research topic as well as introducing the newly designed logo and design. The presentation of the further developed basic model was on the third day of the IFERA conference and was well received and feedback was given in a focused, small discussion round. It is worth mentioning that a linking of the values of Schwartz (1994) with SEW represents an interesting research area and has not yet been investigated. In addition to the presentation, valuable contacts to researchers with similar research focus could be established. This includes, for example, one contact to a researcher from the region of Baden-Wuerttemberg who conducted interviews with family businesses about their attitude towards life and leadership styles in family businesses. It is striven for exchange and possible synergy effects through meetings in the near future.